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The False Reality of Protection: Why Relying Solely on Insurance is Costing You More

Shane Ammerman • October 8, 2024

Beyond the Safety Net: Why Insurance Alone Won’t Protect Your Business from Today’s Real Threats

Beyond the Safety Net: Why Insurance Alone Won’t Protect Your Business from Today’s Real Threats


Over the last several years, as I’ve built a security company that is reshaping the landscape of protective services, I’ve often encountered resistance from potential clients regarding the perceived costs of professional security. This reaction, unfortunately, stems from a misunderstanding of the true value that comprehensive security provides. Throughout 2020, 2021, and 2022 in the Denver metro area, a common theme emerged: many businesses, particularly in the construction industry, opted to “just file an insurance claim” rather than invest in real, proactive security measures. But this reliance on insurance is creating a false sense of security and ultimately leading to much higher costs in the long run.


A Case Study: Construction Companies and the Cost of Inaction


During the surge of lumber theft in 2020 and 2021, I quoted numerous construction companies who were desperate to protect their sites from sophisticated criminals. Thieves were getting bold— companies flipped large roll-off dumpsters over stacks of lumber to secure their assets, only for criminals to return with heavy equipment in the middle of the night to remove the dumpsters and steal the lumber anyway. It was clear that conventional measures were no longer enough.


Many of these companies, however, chose not to implement our proactive security solutions. Instead, they continued to “protect” their assets with insurance policies, believing it to be a cost-saving measure. Fast forward to today, and the landscape has drastically shifted. Insurance companies have caught on. Premiums have skyrocketed, policies have become stricter, and for many, the cost of these insurance claims has far exceeded what they would have paid for security in the first place.


According to Todd Riley, a Commercial Account Partner at Risk Management Partners:


“The reality most people do not want to face is that insurance is meant to cover catastrophic claims. With both commercial and personal insurance policies, we are fighting an uphill battle to educate our clients on this. Unfortunately, we have seen a staggering increase in both the number of claims being filed and the overall cost of the claims. This in turn has driven rates up at an unsustainable rate.”


The Ripple Effect Across Industries


The construction industry is not alone in this mindset. We see it with retailers who suffer from shoplifting and property damage, schools that face the threat of violence, and businesses that experience frequent break-ins. The reaction is often the same: rely on insurance and only implement security as an afterthought—if ever. But what happens when the insurance company starts raising premiums or, worse, denying coverage due to repeated claims?


A recent example that underscores this dangerous mindset is the closure of a Natural Grocers location in Denver’s Capitol Hill neighborhood. After years of escalating theft, vandalism, and other criminal activities, the store made the difficult decision to shut its doors for good. This closure wasn’t just a loss of revenue—it was a loss for the community. Every incident of unchecked crime degraded the public’s sense of safety and disrupted business operations, ultimately leading to a tipping point where the costs of remaining open far outweighed the benefits. The decision to close sends a clear message: Crime Wins.


Read more about the closure here.


Investing in proactive, comprehensive security solutions could have provided the deterrence needed to prevent this situation. Unfortunately, many companies hesitate to enforce policies or provide real consequences for theft, resulting in uncontrollable shrinkage and forcing decisions like shutting down operations. As a result, communities lose valuable resources, employees lose their jobs, and the message to criminals is that these businesses are easy targets.


Insurance is Not a Substitute for Active Protection


Insurance is not meant to be a substitute for active protection—it is meant to be a backup plan, not your first line of defense. When you continuously use insurance to cover every incident, you are signaling to the insurer that your risk management is inadequate. This can lead to skyrocketing rates or even cancellation of your policy altogether.


As Riley explains:


“Risk mitigation is the expectation the insurance carriers have for their clients. Know the risks you are faced with, take active measures to reduce these risks, and train those around you to do the same.”


The Hidden Costs: Damaged Reputation and Lost Trust


Beyond the financial impact, there are hidden costs that cannot be recovered through insurance claims: reputation damage, loss of trust, and operational disruptions. Consider a school that fails to take proactive steps to protect its students, relying instead on insurance to cover the aftermath of a tragic incident. While the insurance may pay for damages, it cannot rebuild the shattered trust of parents who entrusted the school with their children’s safety.


The same goes for businesses. Every break-in or theft not only incurs direct financial losses but also tarnishes your reputation as a secure and reliable organization. Over time, the real cost of reactive security far exceeds the upfront investment in proactive measures.


Why Proactive Security is the True Cost Saver


Investing in a proactive, integrated security solution might seem costly upfront, but it is ultimately far more affordable when viewed through a long-term lens. Proactive security can reduce theft, liability risks, and incidents that could otherwise result in expensive insurance claims, legal battles, and reputational harm.


Moreover, a well-trained security team provides real-time deterrence, handles incidents before they escalate, and gives businesses the ability to operate without constant worry. In contrast, insurance merely picks up the pieces after an incident has already damaged your assets, your brand, or worse—cost lives.


It’s Time to Change the Conversation


We have to stop relying on insurance as a substitute for effective protection. The reality is that the resources are available to take control of your organization’s safety and security today. Continuing to use insurance as the primary safety net is like building a house without a foundation and expecting it to hold in a storm.


Engage with us today to find the right solution for your business, your school, or your construction site. We’re here to help you take proactive steps to safeguard your future, because the cost of not acting now is far greater than any insurance premium.


Let’s have the conversation today to prevent tomorrow’s disasters.

Call us today 720-476-0312 or info@hcciprotection.com



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